GOOGLE ADS

Case Study

Our Client:

This company is a local storage facility in South Florida. This facility was founded in 1929 and was the first of its kind.

Goal:

Generate high-quality phone calls for each location.

Project Duration:

4 Years (Ongoing)

Problem Statement:

The facility needed phone calls for their 3 locations in South Florida; Aventura, Brickell, and Kendall. They had a tough time generating phone calls and leads.

Strategy (Overview)

This client wanted to grow the number of storage bookings on their website or through a phone agent. The team decided to set up a Google My Business (GMB) search campaign optimized for each individual storage facility location.

The target audience was based on income and interests:

Location:

People in specific locations in the provided cities.

Interest:

In the market for storage units

Language:

English

Age group:

25 – 65+

Income class:

All

This strategy did two things, it targeted people who showed interest in storage units and it targeted people who were looking for directions to a storage facility.

Best Performing Ad

  • The team used search ads tied to their Google My Business listing.

  • Each region had an ad pointing to the agent’s specific landing page.

  • This was a very healthy campaign with a very healthy ad impression size of 420k+ views.

  • After generating quality link clicks and phone calls, we created a similar campaign for remarketing.

Key Metrics

Reach

Lead

CPR

CTR

CPC

17.079

379

$6.41

5.62%

$0.59

$Budget: $3,500 Per Month

Location: SOUTH FLORIDA

Solution (Campaigns Used):

Search Ads: Finding people who are intentionally looking for the client’s services.
Remarketing Ads: Reminding visitors to return to their respective landing page to finalize a phone call/conversion action.
The Google Ads team actively optimized each campaign to achieve optimal results.

Final Outcome:

We were able to generate new business for the client and provide opportunities for expansion.

Remarketing Ads: Reminding visitors to return to their respective landing page to finalize a phone call/conversion action.

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