Facebook Ads

Case Study

Our Client

This company teaches video professionals how to use video marketing to make more money and grow their businesses.

 

Goal

Generate leads of video professionals who have an interest in the services and opt-in as a lead by submitting their information.

Project Duration

2.5 Months (July 31st to October 15th)

 

 

 

Our Client

We needed to figure out how to create an audience to generate leads of video professionals attracted by our client’s services.

 

Strategy (Overview)

1

The First Phase

We researched and found that video creatives work better than static images for these ads, so we used video creatives and it proved to be effective.

 

2

The Second Phase

We researched suitable audience profiles to target on Facebook and Instagram. We found different interest groups to target and that generated quality leads.

 

3

The Third Phase

We created the campaign using the targeting and creatives which yielded excellent lead numbers. Later, we applied to remarket and a lookalike audience, generating 227 leads at a CPR of $3.01.

Number of Leads Per Month

Budget: $ 500 Per month

Location: UNITED STATES, AUSTRALIA, CANADA, UNITED KINGDOM, IRELAND, NEW ZEALAND

Key Metrics

Reach

Lead

CPR

CTR

CPC

24,257

211

$3.01

1.55%

$0.66

Best Performing Ads

Solution

We ran video conversion ads with researched targeting and later applied remarketing and lookalike audiences with new video ads.

Final Outcome

We were able to generate 227 leads at a CPR of $3.01 for this client.

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CONTACT INFO

T: +1 941 380 4390
E: [email protected]

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E: [email protected]

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